![]() ![]() ![]() A great business logo is the cornerstone of your brand identity. Both these options are available on Adobe’s online site (). Logo design is the process of arranging symbols, images, text and color to create a unique mark that communicates the essence of your brand. There is a 7 day trial if money is an issue, or one must pay monthly, $19.99, for the program. The instructions will walk anyone with any skill base, regardless of knowledge of InDesign. There is no previous skill with Adobe InDesign that is required for this tutorial. The goal for these instructions is to provide a cheap and affordable way to create a logo without hiring a separate party to do so. They are intended for beginning marketers/startup businesses. These instructables will cover the basics on how to create a logo in Adobe InDesign. Many startup business’ need to create an image for themselves, and to accomplish this, the business needs an appealing and recognizable logo. And lastly, proximity groups related design elements together, achieving a sense of organization. Alignment connects and orders design elements, which makes the image sophisticated and clean. Repetition repeats visual design elements throughout, keeping consistency. Contrast gives the image diversity and makes it more interesting and visually appealing. By: Alyssa White, Joanne Fong, and Hannah Barreīefore creating a logo, it is important to understand the basic C.R.A.P design principles (contrast, repetition, alignment, and proximity). ![]()
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